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This web site has the following in the site, "Rocks Electric has been providing electrical services for Chicago and surrounding suburbs since 1983." We noticed that the web site also stated " We specialize in electric for residential and commercial projects." It also said " No job is too small or too big for Rocks Electric. We do everything from changing a light bulb to a full electric upgrade and remodel. At Rocks Electric we believe in trust that you expect and the quality of work you require for all your electrical needs. Why Call Rocks Electric? Safety is our 1 goal." The header had chicago electrician as the highest ranking optimized keyword. It is followed by electrical contractor, electrical repairs, and lighting repairs which isn't as ranked as highly as chicago electrician. The next words rockselectric.com uses is electric service. residential was included and might not be understood by web engines.